Posted by
Dorothée in
les tendances de l'Entreprise 2.0 on
mar 12th, 2010 |
1 Comment (Version française disponible)
We’ve already talked about this : a company has to define the objectives of an intern social network, before using it.
To do so, the company needs to know when this kind of tool can be particularly useful : which situation ? For which special needs ?
Here are some defining moments :
- Arrival of a new recruit
A new recruit integration in the workplace is not that easy. Especially for the concerned person. Meeting colleagues, finding out about current projects, integrating company values and the workplace’s atmosphere are all elements that are difficult to quickly absorb.
Social network for companies is a powerful way to integrate. In real time, you know who does what, you can ask for help or missing information. You can also express yourself and suggest your ideas as your colleagues do : public speaking is much harder when you arrive in a workplace. It is easier to make yourself known in written.
Thanks to a collaborative tool and a profile feature, as provided by Tweegg, you can quickly find affinities with one or several employees. It makes the first contact easier.
- Starting project
A successful project results from a constant follow-up and an efficient communication between the teams in charge. Project management requires a sharp organization and, to that end, a platform giving transparency and swiftness.
Social networks for companies can play a main part in achieving this. Mostly, when they get the groups feature, like Tweegg does, which allows the teams to gather in a restricted space to exchange and engage the steps of the project.
- Deployment on the social networks
Brands use more and more social networks in order to communicate with Internet users and their customers. It is an inevitable marketing strategy when you want to reinforce your digital identity. But a marketing strategy which is focused on conversation and exchange will be more credible if it is also implemented internally. It aims at giving to co-workers a platform, an intern social network where they can share information, express themselves about company life and learn about each other.
- Expertise and network research
Who knows who ? Who can do what ? Two questions which are difficult to answer when you work in a SME or a large company. Big numbers generate information mismatch. Researches based on positions are often not enough to find an expert in a topic. Especially when you have to build a useful contact list. Who knows someone who can be of use to me ?
With a social network for companies it becomes easy to find and formalize these informations. Employees communicate, give help and share their knowledge about an issue, submit contacts responding to a need. Little by little, you know who to wonder something or to manage a project, the fields of expertise stand out, the reliable sources become identified.
- An intern crisis
The best adapted support to a communication crisis is undoubtedly a social platform where each employee can express himself. This kind of tool provides the same level of information for all. In this way, management guarantees an egalitarian relationship.
Without using it as a support of protest, social networks for companies facilitate freedom of expression. It can become a very helpful trust guarantee when professional relationships are strained.
Do you know any other cases of practical use ?
